Morales Group Year Theme Logo

Every year at Morales Group, the marketing team develops a theme for the year. This year, we went with “The Second Mountain”. It symbolizes going past the easy route, or the first mountain, and striving for the second mountain, or the harder option.

The mountain idea made me think of wilderness patches. I designed options that explored that idea, using our company mascot Tommy the Toucan. This logo will be used throughout the year on various marketing campaigns, also on everyone’s email signatures.